Calling the Shots: What European Soccer Directors Really Want
Sky Sports Sarah Cheadle, Telenet Play Sports' Serge Bellens spoke at SVG Europe's Football Summit last month
Story Highlights
European international and club soccer is among the most watched televised sporting events on the globe. The director’s chair can be a pretty hot seat on big nights in the English Premier League, the UEFA Champions League, and beyond. So what do these live storytellers need to best deliver an elite match presentation to passionate viewers around the world?
In this panel discussion, gain a deeper understanding of how technology is influencing the direction of live soccer broadcasts, receive insights into the craft of live soccer directing, and get a behind-the-scenes look at the decision-making processes, technical considerations, and creative strategies that drive successful live soccer broadcasts.
This discussion featured:
- Sarah Cheadle, Sky Sports, Senior Football Director
- Serge Bellens, Telenet Play Sports, Head of Directors
This panel discussion was hosted at SVG Europe’s Football Summit, which was hosted at The EEG in Brussels, Belgium on February 29, 2024. This session was moderated by Heather McLean, Editor, SVG Europe.
NOTE: due to copyright restrictions, SVG Europe is unable to show match footage that was shared with delegates at the live event.
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