Visual Aids: Telling the Story of Soccer Through Data and Graphics
Tech leaders from FIFA, Sky Sports, and Genius Sports discussed the opportunities at SVG Europe's Football Summit
Story Highlights
The marriage of analytics and real-time augmented reality graphics are changing the face of modern live sports broadcasting. No where is that more true than in the worlds of top-flight club and international soccer.
How is the use of statistics, data, and graphics to aid the storytelling process exploding and what are considered the best use of tools to aid analysis of The Beautiful Game? Additionally, how will the ongoing incorporation of VAR and offside tech into on-screen presentations grow?
This discussion features:
- Alexander Mölders, Sky Sport, Director of Concepts & Performance
- Sebastian Runge, FIFA, Head of Football Technology & Data
- Paul Hunt, Genius Sports, Sport Business Director
This panel discussion was hosted at SVG Europe’s Football Summit, which was hosted at The EEG in Brussels, Belgium on February 29, 2024. This session was moderated by George Bevir, Editorial Director, SVG Europe.
NOTE: due to copyright restrictions, SVG Europe is unable to show match footage that was shared with delegates at the live event.
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