ESPN’s Allison Loucks on the Challenge of Integrating Analytics Into the Live Sports Broadcast
Loucks served as a keynote speaker at the SVG Digital Engagement Forum in NYC last week
Story Highlights
As the Worldwide Leader in Sports, ESPN is at the forefront of building and delivering new and exciting ways for fans to consume their favorite sports live. The network also has a deep, smart analytics team committed to developing new ways to tell the story of live sports.
At the 2024 SVG Digital Engagement Forum, we spoke with Allison Loucks, Director, Business Development & Innovation at ESPN to discuss how analytics are fueling various viewer experiences, including television, mobile app, social media, and even betting.
