Royal Belgian Football Association’s Head of Content Daf Van Campenhout on Creating a Content Strategy That Makes a Difference

Van Campenhout presented at SVG Europe's Football Summit last month

Quality. Quantity. Speed. In today’s hyper-competitive sports media industry, content creators need to check all of those boxes to meet fan demands, especially on live event days.

An efficient and connected workflow is critical to any content team. The ability to access footage and projects from any location for both internal teams and external stakeholders helps leagues and teams maximize their respective commercial opportunities and enrich the experience for fans. That fact is also true for national soccer federations across Europe, including the Royal Belgian Football Association – the governing body of soccer in Belgium.

This presentation took place at SVG Europe’s Football Summit, which was hosted at the EEG in Brussels on Feb. 29.

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