Program Productions Partners With Investment Firm Integrum, Eyes Expansion Into New Markets

Crewing company focuses on increased opportunities for freelancers

Program Productions has partnered with Integrum Holdings to further enhance the company’s services within live sports production and other live-event categories via a significant investment from Integrum. The goal is to help PPI build on its foundation as a national crewing platform supported by its proprietary ProCrewz workforce-management software, deepen existing relationships, and expand into other offerings that increase opportunities for the freelance community.

PPI’s Bob Carzoli says Integrum Holdings will help the company expand into new markets.

“We have served as a trusted partner to the live-sports-production industry for more than three decades,” says Bob Carzoli, executive chairman, Program Productions. “Through the advent of ProCrewz, we have elevated our offering to be the de facto solution for our customers and the preferred platform for industry technicians. Integrum’s long track record of partnering with industry-leading tech-enabled services companies and investing for growth makes them our ideal partner as we look to bring our proven platform and solution to similar markets.”

Carzoli and the Program Productions management team will remain in place and be meaningful investors in the business.

“Program Productions has reshaped the way the live-sports-production industry operates to the benefit of customers and technicians alike,” says Kathy Reiland, a member of Integrum’s Investment Committee. “The company’s focus on leveraging technology to complement human expertise is core to Integrum’s investment thesis.”

Program Productions provides labor administration, payroll services, and workforce-management software and services to sports-media companies ranging from national broadcasters to RSNs to streaming services. Developed over multiple decades, a network of more than 18,000 technicians enables the company to match highly specialized, mission-critical technical talent to geographically dispersed events across North America. To coordinate and manage this complex network, PPI developed ProCrewz, a crewing, scheduling, payroll, and communication software platform that has enabled Program Productions to reach its well-known scale and service quality.

Integrum’s approach is to build a concentrated portfolio of high-conviction investments. The firm aims to accelerate growth through investments in technology and other forms of innovation and by partnering with management teams to enhance access to talent, relationships, and capabilities.

Says Integrum co-founder Tagar Olson, “We look forward to partnering with [PPI] management as they continue to capitalize on their unique position within their core market and expand to adjacencies.”

Integrum is an investment firm focused on partnering with companies providing technology-enabled services in the financial and business-services sectors. It was founded by a team of leaders envisioning a different type of investing platform that would benefit from their diverse and complementary backgrounds and vast relationship network.