Green Game Plan: Hawks’, Titans’ Venues Score Big on Sustainability

Sports organizations prove that fields, arenas, and stadiums can represent positive change

In professional sports, sustainability might not be the first goal that comes to mind. But teams are stepping up to the plate, the court, and the field to tackle environmental challenges and promote eco-friendly practices in their arenas.

During a session titled “Navigating the Green Revolution in Sports and Entertainment through Tech-Driven Sustainability” at the recent SBJ Tech Week event, representatives of the Atlanta Hawks and the Tennessee Titans explored what their respective organizations are doing to ensure that their arenas not only deliver the action fans want but are doing it sustainably.

“Navigating the Green Revolution in Sports and Entertainment through Tech-Driven Sustainability” panel at SBJ Tech Week: (from left) Moderator Brian Gorney, managing director, U.S. pro sports, Verizon; Kim Rometo, EVP/chief technology and innovation officer, Atlanta Hawks; and Dan Werly, SVP/COO, Tennessee Titans

At State Farm Arena, the Atlanta Hawks are shooting for sustainability goals both on and off the court. Kim Rometo, EVP/chief technology and innovation officer, Atlanta Hawks, described the significant strides the team has made in reducing its environmental footprint. She pointed out that the journey started during the pandemic period, spurred by employees passionate about sustainability. The initiative now permeates everything the Hawks do — from arena operations to updated hiring practices – with an eye toward ESG (environmental, social, and governance) improvements.

The Hawks’ sustainability initiative began with managing waste and water, with technology playing a key role. Partnering with Kimberly-Clark (for managing toilet paper and soap), Honeywell (for managing technology), and Novalis (for managing recycled aluminum), the Hawks use connected technology to manage water-conservation measures and a comprehensive recycling program.

One of the standout achievements is the transformation of the arena into a LEED Platinum-Certified facility, the highest standard for sustainable building design and operation.

Meanwhile, in Nashville, the Tennessee Titans’ Nissan Stadium has embarked on a journey toward greater environmental stewardship. Titans SVP/COO Dan Werly pointed out that his organization’s push toward sustainability is very much employee-led. A committee, with the assistance of outside sustainability consultants, has developed a plan that prioritizes energy efficiency and waste reduction.

Beyond stadium operations, the Titans are actively engaged in community-outreach programs focused on environmental conservation and sustainability education under the ONE Community brand. Through partnerships with local organizations, the team organizes events and campaigns aimed at raising awareness about pressing environmental issues and inspiring positive action within the community.

The Titans organization is in the planning stages of a new stadium, which offers the opportunity to follow LEED building practices from the ground up. Werly said the team is seeking at least Gold-Level certification for its new home.

The Atlanta Hawks and Tennessee Titans are demonstrating that sustainability can be part of a winning game plan. By prioritizing eco-friendly practices within their arenas and engaging fans in environmental initiatives, these teams not only are putting points on the scoreboard but are making a meaningful impact on the planet.

Note: The views expressed here are solely those of the author and/or interview subject and do not represent positions of SVG.