NAB 2024: RT Software Announces New Partnership with Videodata

RT Software announces a strategic alliance with Videodata, a pioneering systems integrator based in Brazil.

With three decades of experience in the broadcast industry, Videodata has established itself as a leader in the field, and the partnership will see the integration of RT Software’s broadcast graphics solutions into Videodata’s extensive portfolio.

Videodata is dedicated to providing its customers with solutions to propel their businesses forward. Rosalvo Carvalho, General Director of Videodata, elaborates, “At Videodata, we have always prioritized delivering innovative solutions to our clients, empowering them to thrive in the broadcast industry. Recognizing the pivotal role of efficient and reliable graphics solutions in studio and playout automation, we are thrilled to introduce RT Software’s solutions into the Latin American market.”

Ashley Cole, Sales Manager at RT Software, expresses confidence in the partnership, stating, “Videodata’s outstanding reputation in Brazil aligns with our highly regarded solutions across News, Sports, Entertainment, and Channel Branding. We eagerly anticipate productive meetings at NAB and are committed to delivering impactful results together.”

Marcelo Blum, Architecture and Technology Manager at Videodata, highlights the synergy between the two companies, stating, “The alignment of Videodata’s key markets with RT Software’s expertise in playout automation and virtual studios positions us for success. Drawing inspiration from RT Software’s impressive track record in broadcast graphics, we are confident in our ability to deliver exceptional outcomes through this partnership.”

As this announcement coincides with the lead-up to NAB 2024, industry professionals attending the event are encouraged to explore the comprehensive range of graphics solutions at booth SL5088. Alternatively, detailed product information is available on the RT Software website.