USGA’s Dave Giancola on How Automation, AI Handles the Immense Load of Data on Tournament Weekend

Artificial intelligence, machine learning, and automation are making their presence felt on the sports-video-production community. For a product like the United States Golf Association (USGA) and its myriad of tournaments that happen throughout the year, including the events within the PGA Tour, these workflows are sifting through the deluge of statistics, data, and information and sending it to the intended destination on the organization’s digital and mobile platforms.

At the 2024 SVG Digital Engagement Forum, USGA’s Director, Digital Strategy and Innovation, Dave Giancola, details how AI and automation are populating the feeds used by fans, the new enhancements and features made to the USGA app, and how they’re creating digital experiences and engagement for spectators on the course.