SMT Revolutionizes Fan Experience at NCAA Men’s Basketball Final Four with Cutting-Edge Data Solutions

SMT is once again at the forefront of transforming the fan experience at the NCAA Division I Men’s Basketball Championship, now reaching its pinnacle with the Final Four stage this weekend.

Throughout the tournament, SMT’s technology has been pivotal in immersing fans deeper into the game’s storylines with data-driven graphics and a real-time clock-and-score system. As the exclusive provider of timing and scoring systems and data-infused graphics for all 67 televised games of the 2024 NCAA tournament, SMT continues to set the standard for enhancing sports broadcasts.

SMT’s technology synchronizes clock, score, and statistics from every game, delivering real-time data to SMT’s ticker system and tournament graphics package. The SportsCG clock-and-score system captures precise clock data from scoreboards during gameplay, while the HoopStat in-game statistics and scoring system provides live insights for CBS Sports, Turner Sports, truTV, and TNT broadcasters and production teams.

Celebrating its 25th year of collaboration with the NCAA tournament, SMT deploys production teams at every venue, with spotters situated courtside to relay critical stats such as shots, steals, assists, rebounds, turnovers and fouls to SMT inputters. These updates ensure that commentators can seamlessly integrate key moments into their coverage, offering fans a comprehensive understanding of the tournament’s evolving narratives.

Operating from its Durham, N.C.-based Data Operations Center, SMT serves as the central hub for integrating scores and statistics from each game in real-time. Leveraging this live data, the center monitors every aspect of the tournament, from game statistics to clock connections, while also accessing historical information to enrich the viewing experience.

“SMT is proud to continue our longstanding partnership with the NCAA Men’s Basketball Tournament, elevating the way fans engage with the game,” says Lee Brinson, VP, Client Services, SMT. “Our innovative data solutions not only enhance the broadcast quality but also empower viewers to delve deeper into the excitement and drama of March Madness.”