Soccer’s Appeal to Younger Audiences: Inside the Gamification of European Football Coverage

A look at how Spain's LaLiga and Germany and Austria's Bundesligas are enhancing their live match broadcasts

There’s something about soccer that appeals to the younger sports fans – both in Europe and here in the United States. Perhaps it’s the speed and global nature of the game, perhaps it’s the fact that broadcasts are looking more like the immensely popular soccer video game EA Sports FC (formerly the FIFA franchise). These days, European broadcasters of the beautiful game are experimenting more aggressively than ever to use technology to improve their storytelling capabilities.

In this panel discussion, go in-depth on how Spain’s LaLiga, Germany’s Bundesliga, and Austria’s Bundesliga work with broadcast partners production teams to incorporate new approaches to presentation, fresh angles, player perspectives, enhanced graphics, and increased interactivity to enhance coverage and appeal to new – and often younger – audiences.

This discussion features:

  • Uwe Koenig, Sky Sport Austria, Vice President
  • Dennis Galejski, DFL Deutsche Fußball Liga, Head of Product Management
  • Emili Planas, Mediapro, CTO

This panel discussion took place at SVG Europe’s Football Summit, which was hosted at the EEG in Brussels on Feb. 29. The panel was moderated by Will Strauss, Editor, SVG Europe.


NOTE: Due to copyright restrictions, SVG Europe is unable to show the match footage that was shared with delegates

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