FanDuel Sports Network’s Wade Nielsen on Monetizing Digital Content Through Creative Ad Insertion

Monetization of digital or live streamed content is essential to any sports entity looking to generating additional revenue. As the live-sports-production industry continues to adapt to fans’ viewing habits and the ways in which they engage with this content, these national and regional networks need to get creative with their ad insertion.

Fan Duel Sports Network’s VP of Digital Revenue and Operations Wade Nielsen highlights ways the company is monetizing their content, how their approach is allowing sponsorship exposure in a seamless way, and how industry trends in the digital space like FAST is changing the way they approach this subject.