NBCUniversal Returns Creator Collective Program for 2026 Milan Cortina Olympic Winter Games

Following the success of the 2024 Paris Creator Collective at the Paris Olympic Games last summer, NBCUniversal unveils its new “Milan Cortina Creator Collective” ahead of the 2026 Milan Cortina Winter Olympic Games.

NBCUniversal, in partnership with YouTube, Meta, and TikTok, is launching a multi-platform social creator program that will empower over 25 creators to tell the stories of the Games through their eyes with on-the-ground access in Milan and Cortina.

“The Olympic movement has never been stronger and as we look towards the upcoming Milan Cortina Winter Olympic Games, we are excited to once again partner with incredible creators and these powerful platforms to bring the stories of the athletes and the spirit of the Games to fans everywhere,” says Gary Zenkel, President, NBC Olympics. “Creators participating in our program will once again offer their communities a unique and engaging perspective that will further showcase everything from the wintry competitions to Italian food, fashion and more, all in celebration of the Winter Olympics.”

Building on the success of the Paris Creator Collective, which garnered nearly 300 million views, NBCUniversal is expanding the program for the 2026 Milan Cortina Winter Olympics with top creators across YouTube, Meta, and TikTok.

The lineup includes returning Paris fan favorites ATFrenchies, Molly Carlson, and Matthew Meager (MMG), as well as new additions including Kylie Kelce, Anna Sitar, Gianluca Conte (QCP), and more. Additionally, comedians and co-hosts of the popular “Las Culturistas” podcast, Matt Rogers and Bowen Yang, will join the Milan Cortina Creator Collective and film a new Winter Games season of the original “Two Guys, Five Rings” podcast, in partnership with iHeart Media, which they last hosted during the 2024 Paris Olympic Games.

Creators will film content throughout northern Italy. Select groups will also go to the Olympic clusters of Milan, Cortina, and Livigno over the course of the Games. Advertisers can once again partner with NBCUniversal to develop sponsored posts with select creators while they are in Italy to further reach the next generation of fans.

The 2024 Paris Olympics exploded on social media, registering a record 6.55 billion impressions across NBC Sports social channels by the end of the Games. Additionally, NBCUniversal’s Paris Creator Collective garnered over 300 million views across social platforms, demonstrating the power of creators in storytelling around the Olympics.

Full List of Milan Cortina Creators by Platform

YouTube Milan Cortina Creators:

• Alexa Rivera, @alexarivera
• Ashley Alexander, @urmomashley
• Bowen Yang & Matt Rogers, “Las Culturistas,” @lasculturiastas
• Cleo Abram, @cleoabram
• Kylie Kelce, “Not Gonna Lie with Kylie Kelce,” @nglwithkylie
• Jordan Howlett, @jordan_the_stallion8
• Matthew Meager, @mmg69
• Tom Daley, @tomdaley

Meta Milan Cortina Creators:

• ATFrenchies, @atfrenchies
• Carlo & Sarah, @carloandsarah
• Hulett Brothers, @hulett_brothers
• Lionfield, @lionfieldmusic
• QCP (Gianluca Conte), @itsqcp
• Rylee Arnold, @ryleearnold1

TikTok Milan Cortina Creators:

• Anna Sitar, @annaxsitar
• Ashley Yi, @ashyizzle
• Joe Felixx, @joe.felixx
• Mariah Rose, @mariahcrose
• Molly Carlson, @mollycarlson
• Nicolas Nuvan, @nicolasnuvan
• Trey Phills, @tphills