NAB 2016

NAB 2016: Elemental, Ooyala To Talk Server-side Ad Insertion

By Carrie Bowden

Video advertising is in a period of transition. Content providers want to personalize ads to maximize revenue, while customers are increasingly taking advantage of ad blockers. In this small group event, Elemental and Ooyala will highlight how server-side ad insertion reaches more customers and more devices with broadcast-quality video experiences, the latest advancements in ad insertion, and both server-side and client-side ad insertion approaches to content.

Join Elemental and Ooyala to discuss:

  • Elemental_Ooyala_Logo_HeaderThe readiness of server-side ad insertion for broad deployment
  • How to overcome common challenges, such as tracking ad playback
  • Current standardization efforts

A joint Elemental-Ooyala demonstration will showcase a deployment-ready solution featuring Elemental Delta and Ooyala Live using VAST protocol to display Ads from Ooyala Pulse.

Sessions will take place daily at NAB Show in Elemental booth SU2724 from 5:00 – 6:00 p.m. RSVP today to reserve your spot.

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