NAB 2017

NAB 2017: EVS, Avid Launch IPLink for Avid MediaCentral

EVS (SL3816) debuted its new IPLink for Avid MediaCentral | UX at Avid Connect, the annual gathering of the Avid Customer Association, which was held April 22-23 at the Wynn Las Vegas, ahead of the 2017 NAB Show.

In this first-of-its-kind collaboration, EVS has developed a connector for Avid MediaCentral UX users that provides rapid access to media assets through EVS’ IPDirector content management system. The platform supports fast-turnaround live production workflows and tightens the integration between Avid and EVS for the companies’ customers.

“EVS believes in open and connected platforms, and this new alliance perfectly meets our users’ needs,” says Benoit Quirynen, SVP Market  andProduct, EVS. “By collaborating with Avid to enable seamless media production workflows, we’re enabling integrated workflows for faster, more efficient storytelling and ultimately higher-quality content.”

With EVS’ IPLink for Avid MediaCentral | UX, Avid users have full visibility and direct management of EVS assets – complete with rich metadata – from within a single, unified production environment. The solution allows producers and editors to more quickly and reliably search, find and utilize the best shots – for faster, better collaboration between live and postproduction functions.

“We’re excited to welcome EVS as the newest member of the Avid Alliance Partner Program,” says Ed Caracappa, senior director of Global Alliances for Avid. “EVS joins a select community of organizations whose solutions are certified by Avid, offering our mutual customers powerful co-developed solutions and the confidence and lower overall cost of ownership made possible through Avid Platform Certification.”

Through a system designed to grow as needed, journalists and editors can search for EVS media assets managed by IPDirector within their familiar, native Avid environment, preview them and import them into varied Interplay® and Media Composer projects.

IPLink for Avid MediaCentral | UX, planned for release in June 2017, will be demonstrated on both the EVS booth (SL3816) and Avid Booth (SU902) during the 2017 NAB Show. A live joint demonstration of the solution was presented in the broadcast center theatre on the EVS Booth during the show on Wednesday, April 26, at 4:45pm.

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