NAB 2018: Grass Valley, SAM To Present Content And Media Technology Portfolio

Approximately five weeks after Belden Inc. completed its acquisition of Snell Advanced Media (SAM), Grass Valley, a Belden Brand, is combining SAM products and technology into its solution offering. The expanded Grass Valley portfolio leverages the best innovation and expertise from each company to give customers the ultimate in selection and service.

At NAB 2018, Grass Valley will highlight how the move created a supplier with more resources and technology that will benefit professionals in embracing the changes occurring throughout the broadcast industry.

“We acquired SAM to create a proven portfolio that helps our customers strengthen their operations,” says Tim Shoulders, president, Grass Valley. “We have no plans to announce any additional acquisitions at NAB or in the near future. Our focus right now is to complete our product and solution integration strategy and deliver a superior level of service to our customers. While there has been some speculation about further consolidation in the market, it is not currently a focus for Grass Valley.”

At NAB 2018, visitors to the Grass Valley booth will see offerings from both the Grass Valley and SAM portfolios organized by key application areas; live production, news, content delivery and networking. The booth also will include a dedicated camera stage and a unique “Discovery Zone” that will feature a series of self-guided virtual tours of technology topics. A hospitality booth will be located close by to serve as a meeting space for customers to meet with salespeople, product managers and executives, gain insight about the acquisition or network with peers.

“Hard work is being done behind the scenes to ensure that our customers get the maximum benefit out of this acquisition as fast as possible,” Shoulders says. “As former SAM products are rebranded as Grass Valley, we are assuring interoperability and extending in-region support for all users. We are excited about getting to NAB to showcase our extended capabilities—when you bring two leaders together like this, it’s a win for everyone.”