NAB 2022: Fujfilm Showcases Latest Lens Technology

FUJIFILM is showcasing the latest lens technology facilitating virtual production and augmented reality technologies and capabilities in partnership with Mo-Sys and APG Media, as well as introduce attendees to several FUJINON cinema and broadcast lens products and accessories at NAB 2022.

Virtual Production

“We are connecting with our industry colleagues in person at NAB 2022 and exhibiting our world-class lens range with this critical group of industry experts,” said Stosh Durbacz, national sales manager, FUJIFILM North America Corporation, Optical Devices Division. “We are also excited to bring attendees into the world of virtual production and augmented reality on site by displaying and demonstrating products designed to improve production workflows.”

FUJINON UA125x8 with controllers

FUJIFILM’s role in the growing world of virtual production and augmented reality is on display in partnership with Mo-Sys—renowned creator and manufacturer of advanced and innovative camera robotics and virtual production technologies—and APG Media, industry experts on LED videowall technology.

Using FUJINON broadcast and cinema lenses with Mo-Sys StarTracker camera tracking technology and a state-of-the-art 1.5mm pixel pitch LED wall from APG Media, FUJIFILM is showcasing an end-to-end LED production workflow, highlighting the benefits of designing a solution specifically for cinematic and broadcast virtual production.

FUJINON UA107AF lens in action

“More than ever, and within the last two years especially, virtual production and augmented reality have proven to be a growing, important part of our industry,” said Durbacz. “We are proud to partner with Mo-Sys and APG to educate the NAB Show community about the technology and capabilities available and required to accommodate the needs of this emerging market segment.”

FUJINON product debuts at NAB 2022 include: