NAB 2023: Advanced HDR By Technicolor Showcases Live Production Workflow Solutions for Broadcast Distribution
Advanced HDR by Technicolor returns to NAB this year to showcase new innovative features that harness the full potential of delivering video content in high dynamic range (HDR). Key players across the content production, distribution and consumption ecosystem are adopting Advanced HDR by Technicolor to enhance the viewing experience of content broadcast over-the-airways (OTA) and streamed by over-the-top (OTT) service providers.
During NAB 2023, executives will be on hand to demonstrate how Advanced HDR by Technicolor addresses dynamic down-mapping from HDR to SDR and leveraging dynamic metadata to enable live encode, record and playback at transmission.
“HDR is increasingly moving into the mainstream for broadcast production workflows especially for live sports. As this trend continues, broadcast engineers have to deal with greater complexity within their workflows in order to deliver high-quality SDR and HDR content to audiences,” said Tony Bozzini, Head of Business Development for Philips. “That is why Advanced HDR by Technicolor is continually developing new features to improve the delivery of both SDR and HDR content in this time of transition.”
Today content in Advanced HDR by Technicolor is available in the US, 24 hours a day, seven days a week from more than 35 Sinclair Broadcast Group stations. To learn more about Advanced HDR by Technicolor during NAB 2023, visit Sinclair Broadcast Group on ATSC booth (West Hall W3443), where content enabled by Advanced HDR by Technicolor will be showcased on the latest Hisense U8 TVs, demonstrating how high dynamic range improves the viewer experience.
On the Cobalt Digital booth (C2108), the Advanced HDR by Technicolor team will demonstrate its content production tools including the unique no-compromise SDR-HDR-SDR round-trip feature and the newly developed HDR to SDR dynamic down-mapping with static diffuse white feature for graphics management. This demonstration will be provided along with the presentation of Cobalt’s 9904-UDX-4K openGear processing cards, providing ITM and SL-HDR encoding tools implementation.
In the West Hall Futures Park (W4009), the Advanced HDR by Technicolor team and partners BBright and MainConcept will demonstrate how their solutions integrate the management of dynamic metadata at playout while allowing live encode, record, playback functions. Visitors will also see how SL-HDR1 streams are transmitted on the latest Hisense U8 TVs.
Other important solutions to be highlighted at the Future Park include BBright’s Integrated Playout Software, a media platform designed to address high-end ingest, playout and channel-in-a-box applications up to Ultra HD, and its RMD Monitoring Solution, a software based monitoring solution able to analyze and verify 2110, SDI, and transport stream up to Ultra HD. Also on show is MainConcept’s Live Encoder with HEVC/H.265, an all-in-one video and audio encoding engine that simplifies common broadcast and OTT video workflows.
Cinnafilm (W1776) provides video and audio processing solutions for standards conversions within real-time transcode workflows, high-quality motion-based frame rate conversion, audio/video retiming, deinterlacing, denoising, and texture management. In addition, Cinnafilm will demonstrate its suite of third-party tools available in PixelStrings, including Advanced HDR by Technicolor.
Finally, the Low Complexity Enhancement Video Codec (LCEVC) team will showcase Brazil’s SBTVD TV2.5 broadcast encoding solution, with MainConcept’s AVC/H.264 video encoder and Advanced HDR by Technicolor solutions on booth W3075.