NAB 2023: Universal Tennis Chooses M2A Media to Syndicate the Delivery of its Live Match Feeds in the Cloud
Universal Tennis has chosen M2A Media’s live IP transport product, M2A Connect, to automate, optimize, and manage the transport of its live match feeds to partners, affiliates, and third-party service providers. The deployment supports Universal Tennis as it seeks to engage an even larger global audience and elevate the UTR Pro Tennis Tour to new heights on Amazon Prime globally.
“As we look to grow the global audience for the UTR Pro Tennis Tour, Amazon Web Services (AWS) recommended looking at the M2A Connect solution,” said Kelly Forese, president of Universal Tennis LLC. “M2A Connect is providing an effective and flexible solution for delivering our sports content at scale over the cloud with AWS. In particular, the ease with which M2A Connect can be integrated and their professional services during the implementation were strengths for this project.”
Universal Tennis is on a mission to grow tennis through level-based play with the UTR Rating, and as the owner and organizing body of the UTR Pro Tennis Tour (PTT), with responsibility for its rules and regulations, code of conduct, tournament format, and related streaming and commercial rights. The organization partners with federations and organizers globally to deliver over 150 $25,000 tournaments annually to support aspiring pro players. Players earn more prize money and improve faster with the PTT’s innovative World Cup-style format. By streaming all PTT matches, coaches, family, and fans are able to enjoy watching the action from anywhere.
Universal Tennis chose M2A Connect due to speed and because of M2A Media’s expertise in automation and orchestration of AWS Media Services and AWS Cloud. M2A Connect also enables easy integration with Universal Tennis’ other partners.
M2A Connect is helping to syndicate live match feeds through progressive cloud services at an affordable price. By leveraging AWS Elemental MediaConnect and the AWS global network topology, it enables an HD content distribution service to manage Universal Tennis’ B2B IP transport streams.
Videon enabled the hybrid-cloud deployment with the Videon Compute Platform, encompassing LiveEdge and the EdgeCaster family, providing on-premises automation, SCTE-35 ad marker insertion, monitoring, and remote cloud control from M2A Connect. With a hybrid-cloud deployment, Universal Tennis has a future-proof solution that can acquire live video feeds courtside, schedule the provisioning of AWS resources, and monitor those streams through the delivery chain and onwards.
“M2A Media is among a new breed of cloud innovators that is changing the face of broadcast to meet the needs of contemporary rights owners and their audiences,” said Matt Hughes, Chief Commercial Officer, M2A Media. “The deployment at Universal Tennis is another use case that demonstrates how leading global brands are benefiting from effective hybrid-cloud solutions.”