2017 Sports Graphics Forum

Full Program & Audio Recaps

9:00 a.m.: Registration and Exhibits Open

9:45 – 9:50 a.m.: Welcoming Remarks

9:50 – 10:30 a.m.: State of the Arts: Sports Graphics Today and Tomorrow
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The third‐annual Sports Graphics Forum kicks off with a top‐tier discussion featuring creative directors and top graphics production pros. What are the significant creative and technological trends? What are the industry’s greatest challenges and opportunities, and what lies ahead for the sports‐graphics sector?
Moderator: Jocelyne Meinert, Big Studios, Owner/Director
Jason Joly
, MSG Network, Director of Graphics
JP LoMonaco, CBS Sports, Senior Art Director
Camille Maratchi
, HBO Sports, Associate Creative Director
John Schleef, NBC Sports Group and Olympics, Art Director

10:30 – 11:00 a.m.: Keynote Case Study: Inside ESPN’s Monday Night Football Open
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How do we get our creative lightning to strike: formal meetings & assignments? Loose and ad hoc discussion? Listen to ESPN’s surprising and inventive journey to the 2016 launch of the Monday Night Football Open.
Michael “Spike” Szykowny, 
ESPN Creative Services, Senior Director, Motion Graphics

11:00 – 11:30 a.m.: Networking Break / Visit Tabletops

11:30 a.m. – 12:00 p.m.: In‐Venue Graphics: Driving Fan Engagement at the Stadium
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In‐venue videoboard productions have become full‐scale broadcasts in recent years, as fans demand the time and score, the latest stats on their favorite players and fantasy teams, and much more. Venue‐production leaders and tech vendors discuss the challenge of scaling graphics across a variety of screens, the need for automation, and how to balance entertaining and informing the fans.
Moderator: Karen Hogan Ketchum, SVG, Senior Editor
Andrew Lalonde
, Oilers Entertainment Group, Digital Display Specialist
Eric Long
, Philadelphia Eagles, Director of Production
Michael Rocha, Panasonic Xperiences, Director, Creative/Technical Solutions
Greg Stocker, ChyronHego, VP, Sports and Live Events

12:00 – 12:15 p.m.: Avid & LiveLike Case Study: Inside the Super Bowl LI Virtual Reality – A First in the History of the Super Bowl
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Super Bowl LI took VR to the next level as Fox Sports and LiveLike production teams came together to deliver a six-camera VOD VR experience that took users up close to some of the most important plays in the game. Avid also played a major part in the efforts and this presentation by LiveLike, in association with Avid, will focus on the virtual reality set up at Super Bowl LI.
Fabrice Lorenceau
, LiveLike, Co-Founder and Head of Production
Jan Umansky, Twizted Design, CEO and Founder

12:15 – 12:30 p.m.: MLB Network Spotlight: Mike Gallardo’s Story
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A little over a year ago, MLB Network hired Mike Gallardo a former Cav Scout who served in Iraq with the 1st Cavalry Division. To say Mike is a warrior is an understatement. Hear his story and the impact he has made in his new career.
Introduction by: Jocelyne Meinert, Big Studios, Owner/Director
Mike Gallardo
, MLB Network, Military Apprentice and Freelancer
Chris Mallory
, MLB Network, SVP, Creative Services

12:30 – 1:15 p.m.: Networking Lunch / Visit Tabletops

1:15 – 2:00 p.m.: Serving Multiple Screens: Graphics for Mobile and Streaming
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Designing graphics for mobile devices and streaming experiences has presented a host of new challenges for creators of live sports content. Designers need to understand the complexities of working with mobile platforms and how they vary from graphics production for linear television. Digital sports execs and vendors lay out best practices in graphics creation for streaming and mobile experiences.
Moderator: Brandon Costa, SVG, Director, SVG Digital
Karen Nicol
, NBC Sports and Olympics, Creative Director, Digital Products
Maria Rapetskaya, Undefined Creative, Founder and Creative Director
Bill Reinhart, Avid, Territory Accounts Manager
Tom Shelburne, Vizrt, Director of Operations – Northern Region

2:00 – 2:45 p.m.: Networking Break / Visit Tabletops

2:45 ‐ 4:30 p.m.: Workshop Breakouts

CREATION WORKSHOP: The Best of 2016 & What’s Ahead in 2017

2:45 – 3:30 p.m.: Game‐Changers: An Examination of Graphics Innovation in 2016
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This can’t‐miss session will examine the best of graphics innovation in 2016. Our panelists will present their picks for the most notable work from across the global broadcast landscape.
Moderator: Brandon Costa, SVG, Senior Editor
Premier Maldonado
, MLB Network & NHL Network, Creative Director, Creative Services
Jocelyne Meinert, Big Studios, Owner/Director
Timothy O’Shaughnessy, ESPN, Art Director

3:30 – 4:00 p.m.: The Evolving Landscape: What’s Ahead for Sports Graphics in 2017?
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A deeper dive into future directions, opportunities, and challenges: How does the graphics industry’s rapidly changing landscape affect creative teams, budgets, and decision‐making? Hear industry leaders’ views and their predictions for 2017 and beyond.
Moderator: Jocelyne Meinert, Big Studios, Owner/Director
Jaimee Kosanke, Spike TV, VP and Co-Executive Producer, Sports and Documentary Programming
Brian Matthews, NBC Sports and Olympics, VP, Promotions

Eric Woods, NBC Sports Group, Director, Promotional Design

4:00 – 4:30 p.m.: 360 VR Motion Graphics: A Whole New World
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360 VR sports content is happening. How will motion graphics develop and thrive in this new viewing environment? Learn from the graphics pros working in the trenches of this bleeding-edge new industry.
Moderator: Eric Woods, NBC Sports Group, Director, Promotional Design
Jon Fish
, ESPN, Feature Producer II
David Leopold
, Viacom Music and Entertainment, Director of Content and Post Production, Content Management Group
Fabrice Lorenceau, LiveLike, Co-Founder and Head of Production

Marc Rowley, ESPN, Director of Production Enhancements, Virtual and Augmented Reality

TECH WORKSHOP: Broadcast Graphics & Player Tracking

2:45 – 3:30 p.m.: Inside the Truck & Control Room: What’s New in Real‐Time Broadcast Graphics?
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Graphics have never played a more integral role in the production of live sports telecasts. How can producers identify new technologies that warrant investment, and how does the impending rise of 4K and HDR affect graphics operations? Top network and tech‐vendor execs discuss the latest issues and opportunities facing the industry today.
Moderator: Ken Kerschbaumer, SVG, Executive Director, Editorial Services
Scott Armstrong
, Golf Channel, Director, Tournament Graphics and Technology
Brian Perkins, MLB Network, Senior Director, IT Production Systems
John Schleef, NBC Sports and NBC Olympics, Art Director

3:30 – 4:00 p.m.: Player Tracking and Data Visualization: The Future Is Now
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Player‐tracking systems are all the rage right now, as pro sports leagues look to gather more data from the action on the field and broadcasters look to visualize that data for fans within their telecasts and live streams. Learn how these systems are evolving and how these technologies are changing the way fans view the game.
Moderator: Jason Dachman, SVG, Chief Editor
Matthew Davidowitz
, STATS, Head of Broadcast Products
Ken DeGennaro, NBA, SVP, Digital Product Development
Jed Drake, SMT, EVP, Emerging Technologies
Kevin Prince, MLBAM, Broadcast Analyst

4:00 – 4:30 p.m.: Broadcast Virtual Graphics and Enhancements: Seeing Is Believing
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From the 1st & Ten Line to virtual ad insertion, virtual graphics have been commonplace on sports telecasts for several years. Today, virtual graphics are a more integral part of live-sports coverage than ever, as augmented reality (AR) systems allow broadcasters to analyze the game like never before – both in the field and in the studio. Get an update on the latest developments in virtual-graphics, AR, and virtual-studio technology.
Moderator: Jason Dachman, SVG, Chief Editor
Charlie Collin, ESPN, Senior Manager, Motion Graphics Design
Terry Daily, Ross Video, Augmented Reality/Virtual Set Designer
Thierry Gonzalo, Brainstorm, Product Manager

4:30 – 5:15 p.m.: Networking Reception