NAB 2017: NeuLion Intros NeuLion ACE Analytics From To Leverage OTT Data
NeuLion has launched its newly developed technology service, NeuLion ACE Analytics, which is now available to customers who have licensed the NeuLion Digital Platform.
NeuLion ACE Analytics leverages OTT real-time consumer watch data, user data, and support data, all generated by the NeuLion Digital Platform, as content is delivered to internet connected devices. For NeuLion customers who own or have rights to content, important questions can now be answered in real-time using ACE Analytics, including the following:
- What are my most effective and profitable marketing channels and campaigns?
- Who are my most valuable customers and how do I find more of them?
- Who is likely to cancel and how can we keep them?
- How do I convert customers from free to paid?
The NeuLion Digital Platform, now enabled with NeuLion ACE Analytics, powers every aspect of the customer journey, providing seamless insights to connect marketing, sales and multi-device user behavior that drives results. Out of the box ACE Analytics interactive dashboards include:
- Customer lifecycle tracking
- Registration and order management
- Multi-Screen usage, plus revenue tracking and churn trending
- Customer support and trial marketing
- Customer file management
- Campaign management, attribution
- Measuring & monitoring video consumption
- A marketing interface to build custom views
“NeuLion ACE Analytics provides our customers all the tools needed to uncover intelligence and insights that drive effective OTT business outcomes,” said Roy Reichbach, NeuLion’s President and Chief Executive Officer. “This newly launched service is a very significant value add for our NeuLion Digital Platform customers, who will get sharper insights and real-time data to stay competitive and grow their OTT businesses.”