NHL and AskMeNow Launch Ultimate Mobile Search

CCN Matthews

AskMeNow Inc. and The National Hockey League
(NHL), today announced the ultimate mobile service for hockey fans across
North America just in time for the Playoffs.

Now hockey fans watching the game rink-side, at their local sports bar or home,
can simply text message any score, stat, schedule or trivia question to ASKME
(27563) and receive an answer in moments on their mobile phone. Fans can get
their team’s score or find out when they play their next game — anywhere,
anytime, straight from their mobile phone. Beyond simple scores and stats,
AskMeNow will also answer NHL trivia by allowing customers to ask trivia
questions and get the answer on their mobile phone in moments. Want to know who
won the Stanley Cup in 1994 or who holds the record for the most goals in one
season? Simply text the question to ASKME (27563).

“The immediacy with which we receive information has grown significantly
thanks in part to new technology such as mobile phones and the Internet,”
said Keith Ritter, President, NHL Interactive Cyber Enterprises. “NHL Fans
are always on the cutting edge of using technology to stay in touch with our
game and AskMeNow is a terrific addition that sharpens that edge.”

Customers can visit NHL.com

to sign-up for AskMeNow and receive trivia, scores, stats and schedule
information.

“By offering AskMeNow to millions of hockey fans, the NHL is leading the
way in fan interactivity,” said AskMeNow CEO Darryl Cohen. “AskMeNow
is now able to reach legions of NHL fans across
North
America and provide, fun, informative and highly sought-after
content. By partnering with organizations with large fan bases such as the NHL,
AskMeNow is able to sign-up an audience hungry for the types of relevant sports
scores, stats and trivia that AskMeNow was built to deliver.”

NHL customers will also have access to the full suite of AskMeNow services,
which provides direct answers to virtually any question including 411, Weather,
Directions, Flights & Hotels, Horoscopes, Stock Quotes, Movie Times &
Theatres, News, and General Trivia.