NBA Taps David Blaine for Advertising campaign.

In an attempt to boost attention to its playoffs, the National Basketball
Association has tapped illusionist David Blaine to star in a new advertising
campaign.

The league will roll out nine spots under the tagline “Unbelievable.” The campaign features

Blaine using magical themes to describe the talents of some of the league’s top
players, including LeBron James, Yao Ming and Steve Nash.

The campaign, from New York-based Goodby, breaks this week in conjunction with the
second round of the playoffs. Spots will air nationally across NBA partners
ABC, ESPN and TNT, as well on the league’s own cable channel and website.