CBS 5 and Sling Media Partner to Deliver Live, Remote, On-the-Go Broadcasts for Viewers

CBS 5
(KPIX-TV), and Sling Media, Inc., a digital lifestyle products company,
announced the implementation of Slingbox technology combined with 3G wireless data
and still video cameras to deliver live and still video feeds as well as live
in-car broadcasts from around the Bay Area.

Currently,
CBS 5 has 28 live cameras, all of which are supported by Slingbox technology.
Seven out of nine bridges spanning the Bay Area have a camera, as do major
thoroughfares and airports. CBS 5 uses live video from these cameras on air and
can also make the reports available for viewing on the CBS 5 website
(www.cbs5.com). CBS5.com also features live still views from all 28 cameras at
any time via a desktop, laptop, or compatible mobile web browser.

“On
April 30, 2007, for the first time ever in television, CBS 5 used Slingbox
technology to send a signal back to the station for broadcast from a moving
vehicle. As a result, we were able to watch our reporter’s progress as she
drove through rush-hour traffic in areas affected by the I-580 freeway collapse
on April 29. This is another example of the way digital technology is changing television
news to the benefit of viewers,” said Dan Rosenheim, vice president and
news director of CBS 5.

“Sling
Media is thrilled to see CBS 5 use our Slingbox technology in innovative,
cost-effective, and compelling ways that benefit their viewers,” said Rich
Buchanan, vice president of marketing for Sling Media. “The Slingbox was
designed to transmit a video feed across the Internet for viewing on a remote
display. CBS 5 has taken this one big step further and we couldn’t be more
impressed with the way they have implemented our technology.”