ESPN Star Sports acquires mobile rights for Wimbledon

Televisionpoint.com
Correspondent

ESPN Star Sports has acquired the mobile rights of the world’s premier tennis
Grand Slam event –
Wimbledon. Under the terms
of the agreement, Mobile ESPN will offer a comprehensive range of mobile
content from the world’s highest profile tennis event to consumers in

India.

Mobile ESPN is targeted to be the home of sports for fans across
India on the new emerging medium –

Mobile. The Mobile ESPN
service will provide the official video clips, match score updates, player
specific contents, wallpapers and the official
Wimbledon
ringtone “Purple & Green”. The video clips will contain a daily
dose of the Day’s Highlights (2007 Championship preview, Daily Preview,
Individual Match highlights, Player interviews and Daily Round Up) and also
archive clips of the Golden moments and the 2006 championships round-up.

According to Sanjay Kailash, Vice-president, Ad Sales, Business Development and
New Media, ESPN Software

India,
“There is a huge market to be tapped as there is a growing audience for
sports like Soccer, Motosports and Tennis. We expect a significant demand for
video clips of exciting moments of Wimbledon given the popularity of the
tournament in

India.
There is a huge fan following of players like Federer, Nadal, Sharapova and

India’s very
own Sania Mirza.”

Mobile ESPN will aggregate a Wimbledon 2007 zone on the WAP portals of all the
leading telcos in

India
including Airtel, Hutch, Idea, and BSNL.
Wimbledon
content will also available to R-World and Tata Indicom users. We have created
special
Wimbledon packs for users. Mobile
Users can download unlimited content at a rental of Rs.99 from the zone or pay
per download.