PGA TOUR’s Anthony Renda on the Role of Cloud-Based Workflows in ‘Every Shot Live’

Despite the technology being thrown at its many events and the extensive coverage that networks provide, it’s nearly impossible to see every swing of a PGA TOUR-sanctioned golf event. When the PGA TOUR introduced “Every Shot Live,” fans were now able to track the shots of every golfer on the course and see how the winner of any given tournament ended up victorious on Sunday. Not many viewers realize that they wouldn’t be able to watch this without the help of cloud-based workflows.

At the SVG Sports Cloud Production Forum, PGA TOUR’s Director, Content Publishing & Media Workflows, Anthony Renda, discusses the impact of the cloud on the platform and how trends like artificial intelligence and machine learning will change the way this activation is produced.