ESPN Radio Signs with Arbitron
Inc. announced that ESPN Radio has entered into a multi-year agreement
for Arbitron’s Portable People Meter radio ratings services for its five owned
and operated radio stations.
stations covered by the agreement are:
Los Angeles (KSPN-AM)
been looking forward to participating in the technology since its conceptual
stage,” said Traug F. Keller, Senior Vice-President, ESPN Radio and ESPN
Deportes. “We are confident that this new methodology for tracking radio
listening habits will accurately reflect the vitality and immediacy of the
medium and, in our case, the compelling power of the ESPN brand for our radio
listeners. We’re excited about the dialogue that this information will spark
with the advertising community.”
in October 2007,
New York is scheduled to
become the third radio market in the
United States to be measured by the
Arbitron Portable People Meter.
the first market to make the full transition to Portable People Meter
measurement in April 2007 and
will make the full transition in July 2007.
next three years, Arbitron is scheduled to deploy the Portable People Meter in
the top 50 markets in place of the paper and pencil diary method that the
company has employed to collect radio audience estimates since 1965.