CBS Sports’ Masters Final-Round Coverage Earns Highest Rating in Nine Years
CBS Sports’ final-round coverage of the 2010 Masters golf tournament on Sunday April 11, which saw Phil Mickelson win his third Green Jacket, earned its highest rating in nine years. The average overnight household rating/share of 12.0/25 was up 36% from last year’s final-round coverage (8.8/21 for Angel Cabrera’s win in a two-hole playoff).
This year’s final-round coverage is the third-highest-rated final round of any golf tournament in the metered markets since at least 1986 (as far back as recorded CBS Nielsen data).
The highest-rated final round of a tournament was the 1997 Masters with a 15.8/32, when Tiger Woods won his first Green Jacket. The second-highest-rated also was the 2001 Masters, when Woods won his second, with 12.9/27 in the metered markets.
This year’s final round peaked at 14.7/28 in the 6:30-7 p.m. ET.