NBA Digital Continues Blistering Playoff Pace with Record Traffic, Mobile Downloads
NBA Digital has continued its record-setting pace during the playoffs across online and mobile platforms with 1.2 billion page views and a triple digit increase in video streams. In addition, NBA Mobile downloads for NBA GameTime are up 83% compared to last year.
Throught the opening two rounds of the Playoffs, NBA.com has logged 1.2 billion page views (up 40% from last year), 417 million videos views (up 132%), and 8.2 million average daily uniques (up 78%).
On the mobile side, NBA GameTime App downloads are up 83% over last year and NBA mobile apps have received more than 500,000 downloads.