TV Needs Bolder Initiatives: The Right To Fail
Mediapost.com‘s Diane Mermigas has a great piece on what’s wrong with the TV industry today.
“The permission to fail is a powerful and, sadly, scarce force in the traditional media business today. Too many companies prefer to be reactive rather than proactive to change. They cut costs and resources rather than reliably earmark funds for research and development. Lessons learned from a failed attempt can be as valuable as a successful outcome.”
You can read the rest of her “On Media” post at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154619