SMT Supports NBC’s Super Bowl Telecast
SMT (SportsMEDIA Technology Corporation) will once again provide technology for the Super Bowl.
SMT’s products such as virtual insertion – the yellow first-down line; down-and-distance indicator; real-time data feeds; live, in-game displays feed; ticker system – are all staples in SMT’s arsenal of customized features for NBC.
SMT is also assisting Football Night in America’s crew as they go mobile to Lucas Oil Stadium, ensuring the production is as flawless as it is in their New York studio. Tony Dungy, Rodney Harrison and Dan Patrick and their studio guests will use SMT’s production tools such as its Telestration System (circles, lines, head shots and Digital Zoom) to highlight plays and Dungy’s Coaches Clicker, which allows him to shuttle video forward or backward to emphasize strategy or exemplary plays.
SMT has supported Sunday Night Football (SNF) on NBC since 2006. The Super Bowl will implement the same consistent overall delivery and execution provided by SMT’s team of experts during SNF. Enhancements for the Super Bowl include additional cameras configured to produce more variations of virtual elements on the field, increased remote staff and more equipment.
“There is no more powerful show than the Super Bowl and it is on this stage that we have the opportunity to showcase our latest technology,” said SMT President and CEO Gerard J. Hall. “I am confident our remote team, who perfectly executesSunday Night Football each week, will deliver a flawless Super Bowl broadcast. Our relationship with NBC spans over 20 years, and we’ve consistently raised the bar with Fred Gaudelli and the entire NBC team.”
SMT’s ticker system and live data integration will be featured on NBC Universal’s extensive coverage during the week leading up to the game, including daily editions ofNBC SportsTalk: LIVE from the Super Bowl, Costas Tonight: Live from the Super Bowl and Golf Channel’s Morning Drive and Feherty Live.
The NBC rebrand, launched in early January, will be prominently displayed in on-screen graphics and on-field graphics. Alongside NBC, SMT has played a prominent role in the execution process throughout the network’s collective rebranding with a strong focus on Sunday Night Football and Super Bowl XLVI.
In addition to NBC, SMT will once again work with the NFL to produce the NFL World Feed marking the twelfth consecutive year SMT is providing technological support for the Super Bowl. One hundred eighty countries and territories in 30 languages watch the broadcast. Last year’s game was the most-watched program in TV history with 111 million viewers, marking the fourth straight year that a Super Bowl telecast has set a viewership record.