Fujitsu Beams Data From Your Television to a Smartphone reports that, potentially, you will be able to point your smartphone at a commercial and receive a coupon automatically.

Fujitsu Laboratories has developed technology that can embed and send data via video transmission.

In what could become a new channel for companies to advertise and promote their goods and services, Fujitsu has created a method for embedding digital information — including coupons or URLs — into video streams. The technology, which is patent-pending, can send video data directly to a smartphone up to three meters away, apparently without impacting image quality.

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