Triton Digital Rolls Out New Advertising Platform For Live And On-Demand Broadcasters
AllAccess.com reports that TRITON DIGITAL has launched the new TRITON Advertising Platform (TAP). TAP is designed and built specifically to help audio publishers, such as broadcasters and internet radio services, increase monetization with solutions for both live and on-demand streaming.
TAP is an open platform that provides tools to better forecast available inventory and package it with audience data. Through ad targeting capabilities, both TAP LIVE (for traditional broadcasters) and TAP ONDEMAND (for internet-based audio publishers) increase the effectiveness of digital audio campaigns. TRITON customers already using the platform include CUMULUS, CBS RADIO, RDIO, and RADIOIO.
“Migrating to TRITON’s new TAP LIVE platform was simple and has already delivered excellent results,” said CBS LOCAL DIGITAL MEDIA Pres. EZRA KUCHARZ. “Because TAP LIVE is built specifically for audio, it is very intuitive to use, and the forecasting functionality has really enabled us to maximize our ad buys and target the exact audience that we want to reach.”