Survey: 4K mainstream within 10 years
Advanced-Television.com reports that findings from a global survey of media executives conducted by satellite services provider Intelsat has revealed that 4K Ultra High Definition Television (4K UHDTV) is headed for broad adoption, Intelsat notes that since it was first announced has been met with both excitement and scepticism within and outside of the media industry, but the signs are that 4K UHDTV will be mainstream within 10 years. In fact, 42 per cent of Intelsat’s survey respondents stated that they have made a firm decision to launch a 4K UHDTV service and have a specific timeframe for its roll out (23 per cent within the next four years). The main driver cited by media companies was the ability to provide the competitive differentiation necessary to attract new subscribers to their linear broadcast and cable television channels.
Intelsat surveyed technical and non-technical (primarily marketing) media executives from its global customer base, which is comprised of many of the world’s largest media companies that conduct business on a regional and global basis. The nearly 80 respondents represent a statistically significant sample of the pool of potential respondents.