'Misleading' 4K TV Advert Banned – Advisory Group Warns Against 4K Over-Promising
Forbes.com reports that leading UK electrical retailer DSG Retail – owner of the Currys and PC World stores – has been officially censured by the Advertising Standards Authority (ASA) over its use of a television advert stating that LG’s 4K TVs let you “watch your favourite Christmas movies in greater detail”.
The offending advert, which ran over the key pre-Christmas marketing period, received complaints from an unspecified number of viewers, leading to the ASA investigation. The main thrust of the complaints was that the advert implied native 4K sources were commonplace, when in fact they’re anything but. There are no broadcasters currently broadcasting 4K films, Ultra HD Blu-rays are still just an unfinished list of specifications, and 4K streaming is still in its infancy (and only available to people willing to subscribe to Netflix NFLX -2.3% and/or Amazon Prime).