SVG@NAB Perspectives: NeuLion's Chris Wagner Pulls Back Curtain on 4K Streaming, Digital Analytics
NeuLion has enjoyed a busy 2016, highlighted by the company’s involvement in some big 4K streaming trials, including with Univision Deportes on a Mexican National Team friendly match and with MediaPro on the recent El Classico. At this year’s NAB Show, however, taking centerstage is the company’s growing work in digital analytics.
NeuLion has added a new analytics service to the NeuLion Digital Platform to monitor user experience and trends in real time, called OTT Dashboard. It also gives content rights holders business metrics showing instant feedback on the health and growth of their over-the-top (OTT) and TV everywhere (TVE) business.
In addition, NeuLion has announced that its Digital Platform and Encoder have been certified to enable Nielsen measurement on Nielsen’s Digital in TV Ratings product, enabling NeuLion content partners to add digital audiences to their National and Local TV ratings.