Burst, NESN Renew Video Partnership
Burst has reached a new contractual agreement with New England Sports Network (NESN). Under the new agreement, NESN will expand its use of the Burst platform beyond in-game and home viewer fan video.
Currently, NESN is using Burst for its Backyard Ballparks and Brick’s Backyard Rinks promotions in which fan video is submitted from viewers to show off their prized backyard creations. Those chosen as the best home parks and rinks are eligible to win visits from NESN’s Red Sox and Bruins announcers. Burst also enables NESN to incorporate video reactions from their dedicated fans across New England into game broadcasts in near real-time.
NESN is now extending the use of Burst to non-event, original programming, allowing viewers to create on-air content and opening the door to new revenue and sponsorship opportunities.
“Burst has opened a new vista of fan engagement for NESN and the industry,” says Joseph Maar, Vice President of Programming & Production, Executive Producer, NESN. “The ability for fans to make themselves become part of a Red Sox or Bruins broadcast, effortlessly with Burst, gives viewers the opportunity to engage with our telecasts and turn personal media devices into social engagement on television. Beyond traditional social media concepts, we are currently co-developing new ideas with Burst to extend fan engagement and create new business opportunities.”
“As NESN takes full advantage of the Burst platform, the network will uncover a rich new source of rights-controlled content that not only helps boost fan engagement but is easily monetizable,” says Bryant McBride, Founder and CEO, Burst. “NESN has been a great partner and customer of Burst for several years and we look forward to pushing the envelope of what is possible in terms of fan engagement for the network over the next several years.”