NBC Sports Regional Networks Unveils Brand Evolution Across CSN, TCN Properties
NBC Sports Regional Networks has officially unveiled the NBC Sports brand across its portfolio. As of 6 a.m. local time, the remainder of the five CSN-branded networks, as well as the two TCNs, debuted a new name and refreshed look on air, online and on social media, incorporating “NBC Sports” with each of the networks’ regional designations. The new network names, updated logos and advanced graphics, allow each of the networks to associate more closely with NBC Sports.
Completed in advance of the 2017-18 NHL and NBA regular seasons, NBC Sports Chicago, NBC Sports Northwest, NBC Sports Philadelphia, NBC Sports Washington, NBC Sports Boston, NBC Sports Washington+, and NBC Sports Philadelphia+, will each start the seasons utilizing refreshed on-air and digital graphics packages.
The evolution, marks the completion of the brand progression NBC Sports Bay Area and NBC Sports California began in April. It is the first refresh since 2012, the year after the formation of NBC Sports Group. The brand evolution does not impact the scheduled games, pre- and post-game shows, and other programming currently available on these networks.
Many NBC Sports production, programming elements and on-air talent have been incorporated on the RSNs since the Comcast-NBCUniversal acquisition in 2011, much like NBCSN and Golf Channel. In addition to the integration of the NBC Peacock in 2012, “Comcast SportsNet” changed to “CSN” in 2016. Similarly, several NBC Sports Regional Networks collaborate with NBC Owned Television Stations in their respective markets on content and other initiatives.