NBC Sports Group Acquires Exclusive U.S. Media Rights to Six Nations Championship
NBC Sports Group has partnered with Six Nations Rugby on an exclusive multi-year U.S. media rights agreement for the Six Nations Championship, the world’s oldest rugby championship. Per the agreement, which begins with the 2018 Six Nations Championship, NBC Sports will present live coverage of all Six Nations matches across its digital and linear platforms.
The annual Six Nations Championship, which has roots that date back more than a century, consists of 15 matches played in a round-robin format between six teams – England, France, Ireland, Italy, Scotland, and Wales. All matches will stream live on NBC Sports Gold – NBC Sports Digital’s direct-to-consumer live streaming product. NBC, NBCSN, and CNBC will combine to present linear coverage, and NBCSports.com and the NBC Sports app will stream all linear coverage.
“Our multi-year partnership with Six Nations Rugby further establishes our commitment to the sport of rugby, one of the fastest-growing sports in the United States,” said Jon Miller, President, Programming, NBC Sports Group. “The Six Nations Championship is an iconic centerpiece of our robust rugby portfolio, which has featured the addition of exclusive U.S. media rights for the Rugby World Cup and Premiership Rugby in the past two years.”
“We are very excited to be working with NBC Sports Group on the broadcast of the Six Nations Championship in the USA,” said John Feehan, Six Nations CEO. “It is fantastic that Rugby’s Greatest Annual Championship will now be showcased on NBC Sports’ broadcast, cable, and digital platforms, which will allow us to bring it to a bigger audience in the USA.”
NBC Sports Group’s multi-year agreement with Six Nations Rugby adds to its already robust slate of rugby properties, which includes exclusive Olympic rugby coverage through 2032, the Rugby World Cup (both 7’s & 15’s) through 2023, and Premiership Rugby.