More Than 300 People Attend SVG Session on Global Sports Trends at Inter BEE 2017 in Japan

Discussion centers on recent developments in content creation

Inter BEE 2017, Japan’s equivalent to the NAB show in Las Vegas, featured an interview of SVG Co-Executive Director Ken Kerschbaumer by one of Japan’s leading broadcast journalists, Isamu Yoshii, publisher of New Media magazine. More than 300 people attended the standing-room–only session to learn more about global trends in sports production and how events like the World Cup and Olympics in 2018 could impact the broader sports-production industry.

SVG’s Ken Kerschbaumer (left) is interviewed by journalist Isamu Yoshii.

“Sports-content–creation trends are a global phenomenon, and attendees were fascinated by some of the recent developments in the U.S., especially related to NFL coverage and the use of things like dual remotely controlled SkyCam units and Intel’s Be The Player,” says Kerschbaumer. “The Japanese sports market rarely gets a chance to see what is going on around the world, so it was great to be able to sit down with Yoshii-san, run some clips, and help create even more momentum around top-notch sports-production innovation.”

Topics included how the Olympics and World Cup production efforts around UHD, 1080p, and HD will move those formats forward, how technology is changing the way sports events are covered, and the interest outside Japan in the 8K format.

The session was introduced by Naoki Koyama, former broadcast products director, Canon Europe, who is assisting SVG in its Japan-based efforts. Earlier this year, SVG held an OTT session that was sponsored by Neulion and drew more than 150 attendees.

“It was amazing to see more than 300 people take time out of their day at Inter BEE to learn about what is going on globally,” adds Kerschbaumer. “With both the Rugby World Cup in 2019 and the 2020 Olympics slated to be held in Japan, our hope is that there will be more opportunities to hold events that bring together Japanese sports-production professionals with those from the U.S. and Europe.”

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