Net Insight Hires New VP Business Development, Live OTT

Net Insight has named Marcus Sandberg as Vice President Business Development and Gustav Grundström as Vice President, Live OTT. Grundström will join Net Insight during the spring 2018, latest during the second quarter and Sandberg will join Net Insight on  January 1, 2018.

Gustav Grundström has over 10 years of experience from the finance, media and telecom industries. Grundström has in recent years launched OTT services in Europe, Latin America and Africa, most recently from a position as chief product officer at NUVU, a start-up within Ericsson for OTT services.

Per Lindgren leaves the role as SVP Live OTT to work with corporate strategy and strategic alliances, reporting to Net Insight’s CEO Fredrik Tumegård. “Per Lindgren started up the live OTT initiative, and has been instrumental in laying the foundation and establishing Net Insight as leaders in live OTT in a short period of time. We are extremely grateful for the efforts he has made to succesfully establish our live OTT solution Sye. In the transformation that the global TV and media market is now facing, the competence that Gustav Grundström will contribute with is very important in the continued work with the new commercialization phase of Sye,” says Tumegård. “Per Lindgren will continue to work close to me in a key roleat Net Insight with our vision to form the future TV landscape. These two appointments lead to a strengthened company and position within live OTT.”

Per Lindgren is immediately transferring to his new role. Ulrik Rohne, VP research and development, is appointed acting VP Live OTT until Grundström officially comes aboard.

Sandberg brings more than 15 years of global TV and media industry experience to this newly created position at Net Insight. Most recently, he held the position of vice president business development at Modern Times Group (MTG). Sandberg has a Master of Science in Economics and Business Administration from Stockholm School of Economics.

“This new role was created to strengthen the company’s market and customer orientation. Marcus Sandberg has the broad industry experience to help us continue this mode of transformation and growth,” says Tumegård, CEO of Net Insight.

“The global media industry is in the middle of a rapid digital transformation,” says Sandberg. “Net Insight’s solutions are very well positioned to meet future needs and I am excited to join the Net Insight team and help realize the vision of the future.”