Imagen Names Dave Franza U.S. Sports Market Consultant
Imagen has named Dave Franza as consultant, a move that highlights its expansion in the U.S. sports market. Franza will bring his unique customer perspective and expertise on the implementation of media asset management systems in the American sports market to the Imagen U.S. team.
With a career that includes app development and information processing technologies in the broadcast and engineering areas of NFL Films, Franza was responsible for driving technological advancements contributing to the growth in size and production capability across the NFL Network for over three decades.
As a well-known face in the sports technology industry developing digital content strategies, Franza will provide Imagen with consultancy services via his company TipLynx, which he set up after retiring from NFL Films in December 2017.
“Imagen already enjoys an excellent reputation across sports organizations in Europe and I’m now looking forward to helping the company grow their footprint in the US,” Franza says. “Imagen can help any size sports organization make the most of their video library – whether that’s providing more choice and a better service for broadcast partners, or simply keeping the fans up to date on social media.“
“Engaging with Dave Franza will offer unique insight into the way US sports organizations plan their digital strategies and manage their video libraries,” Nick Ashwin, director of business development – North America, Imagen, says. ”We are confident that Dave will make a major contribution to our business as we continue to win new clients in sports around the world.”