Sports Graphics Forum: BT Sport’s Paul Jamieson on Graphics Innovation at The Ashes
How augmented reality played a key role in telling the story of one of Britain’s biggest sports events
The Ashes, one of the biggest sports events in the UK, is a Test cricket series played between England and Australia and recently wrapped up. As the broadcasting rightsholder, BT Sport went all out on the production.
At SVG’s annual Sports Graphics Forum, we talked with Paul Jamieson, director, creative and on air, BT Sport, about how graphics and augmented reality played key roles in the overall on-air presentation.