AFFL Production Style Is Back With U.S. Open of Football on NFL Network

SkyCam, Steadicams, custom graphics, miked players mark the league’s format

After a successful pilot game last year, the American Flag Football League (AFFL) is back in action this summer with the U.S. Open of Football (USOF) Tournament. The final 11 games of the tournament kick off NFL Network’s AFFL coverage, and the network is embracing the “Madden-style” coverage and the production elements it debuted last year, including using a SkyCam as the primary game angle, deploying RF Steadicams inside the huddle, rolling out customized SMT virtual graphics across the field, and miking players throughout the game.

“After last year’s pilot show, there was a lot of great feedback. Everybody liked the football on the field and the direction the technology was going,” says Johnathan Evans, who served as executive producer and director of last year’s production and is directing the NFL Network telecasts this year. “So our coverage is going to be almost exactly the same as last year, with a few differences since we are doing 11 games instead of just one. We have come up with a great formula that hasn’t been tried on a consistent basis before and offers a different perspective from watching a [traditional] football broadcast. With [AFFL], you’re watching from the quarterback perspective; you’re watching it just like you’re playing a Madden NFL [videogame].”

How It Works: Breaking Down the AFFL Format
The 12 teams featured in the USOF Playoffs are composed of eight amateur squads in the America’s Bracket (derived from four rounds of play that began with 128 teams) and four teams captained by celebrities in the Pro Championship Bracket. NFL Network’s USOF coverage began with the America’s Bracket Quarterfinal last weekend from Pittsburgh’s Highmark Stadium and continues with the semifinals this weekend at Atlanta’s Fifth Third Bank Stadium, the America’s Bracket Final and Pro Bracket Final on July 14 at Indianapolis’s Butler Bowl, and the $1 million Ultimate Final (featuring both bracket champions) on July 19 at Houston’s BBVA Compass Stadium.

The 11 AFFL telecasts on NFL Network will feature SMT virtual graphics, including the Go Clock.

The 11 AFFL telecasts on NFL Network will feature SMT virtual graphics, including the Go Clock. The 7-on-7, no-contact 60-minute AFFL games feature many of the same rules that average Americans know from their backyard games. The same players are on the field for both offense and defense, and a team must go 25 yards for a first down. There is no blocking; instead, a “Go Clock” indicates when the defense can rush the QB (after two seconds) and when the QB must release the ball or cross the line of scrimmage (four seconds). There are also no field goals (or uprights, for that matter), and kickoffs are replaced with throw-offs.

“This is not only a sport that creates a lot of intensity and energy; it’s also a sport that you as an average person can relate to because you’re watching an average person play the game,” says Evans. “You’re not watching professional athletes. You’re watching amateurs playing a sport that you can play at home. That is something that every single viewer can relate to.”

Inside the Production: It’s All About Access
By using the SkyCam for play-by-play, RF Steadicams on the field, and player mics, the AFFL and NFL Network are focused on providing fans unprecedented up-close-and-personal access to the action on the field.

“We’re most excited about having SkyCam as our game camera, which really adds a different perspective, and also having everybody miked up so we can hear everything that’s going on and listen in,” says producer Tom McNeely. “We’re focused on making [viewers] feel like they’re right there on the field with these guys. Bringing them into the huddle with our cameras and microphones — we will have somebody sitting in the truck with a mute button in case the players are a little rambunctious — is going to make this really appealing and fun.”

The upcoming NFL Network AFFL productions will deploy Game Creek Video mobile units and feature an average of eight cameras: the SkyCam system, two traditional 25-yard-line angles for isos, a mid-level end-zone angle, one handheld high-speed camera, a jib on a cart roving the sidelines, and two RF cameras (Steadicam and a MōVI).

“The only new cameras we are adding is a second [RF camera] so we can cover both sides of the football,” says Evans. “Last year, we had only one Steadicam, which was great, but I realized that we were losing the intimacy on both sides of the ball. Before you get to the red zone, it’s great to be inside the huddle and see from behind the quarterback on the offensive side of the ball. But, once you get to the red zone, you need to get ready for a touchdown, so you have to switch your Steadicam to the defensive side of the ball, and you hope to get a touchdown in the end zone. This time, in Indianapolis and in Houston, we’re going to have a Steadicam on both sides of the ball to retain the potential atmosphere for every single play. Before the snap, during the snap, and after the snap, you’re going to have that great intensity right in your face the entire time.”

Go Clock Returns; Interactive Line of Scrimmage Debuts
The Go Clock, designed by SMT specifically for the fast-paced AFFL, is also back after playing a major role in defining the league’s production style during its pilot game. The system synchronizes with in-stadium displays to indicate when the defense can rush the quarterback.

“The Go Clock was a big success, and we’re bringing it back this year,” says Evans. “We’re also introducing a line of scrimmage that will change color when [the defense] is able to rush. So the virtual graphics are still there and play a big role [in the production].

The same SMT virtual 1st & Ten line used in NFL broadcasts will be deployed from the company’s Camera Tracker system, working in tandem with SkyCam to give viewers the “Madden-style” play-by-play angle used several times by NBC Sports last NFL season.

SMT’s Design Studio also designed and implemented the AFFL graphics package — including show open and score bug — and the virtual-graphics package.

SMT’s clock-and-score technology is made available via its dual-channel SportsCG, a turnkey graphics-publishing system that allows greater autonomy via a second-channel laptop that can be operated remotely. In addition to producing the score bug, the SportsCG offers real-time, in-game offensive and defensive statistics powered by SMT QB Stats (the same system used for NCAA and NFL games).

In addition to the virtual elements, the AFFL has enhanced the physical first-down marker used on the field, so that it digitally displays the down, play clock, game clock, and possession arrow. The system also emits an audible alert when the rusher can break the line of scrimmage after two seconds and when the quarterback has to throw the ball after four seconds.

Beyond the Tech: Storytelling, NFL Network Integration
Aside from the production elements, the AFFL also offers a host of great storytelling opportunities surrounding the squads of Average Joes on the field. McNeely, who knows a thing or two about telling the stories of unknowns on the field, having produced a dozen Little League World Series for ESPN, sees the AFFL as a one-of-a-kind storytelling opportunity.

“These aren’t pro names or pro teams; you’re starting from scratch telling those stories. There are a lot of great stories and personalities with layers — [such as] a 50-year-old, 5-ft.-8 quarterback with a potbelly leading the team from Tennessee or one of the amazing athletes who fell short of the NFL but played in the CFL or the Arena League,” says McNeely. “When I first met [AFFL CEO/founder] Jeff Lewis, who has worked so closely with Jonathan and all of us to develop this, he mentioned what a huge fan he was of Little League World Series. And he promised us all the access we needed so that we would be able to tell introduce these players and tell their stories.”

NFL Network’s commitment to the AFFL goes well beyond just televising 11 games, however. Not only do the telecasts feature NFL Network talent like Good Morning Football’s Kay Adams (serving as sideline reporter throughout the tournament) and NFL Total Access host Cole Wright (calling play-by-play on July 14), the network is also incorporating AFFL segments into its daily studio programming, social-media channels, and digital outlets in an effort to appeal to football-hungry fans during the NFL offseason.

“We really feel like there’s a huge opportunity here during the summer, when the NFL really has nothing going on,” says McNeely. “We’re excited to see some traction with social media and on the NFL Network. They are doing a lot to promote [the AFFL] on their studio shows, and we’re hoping it takes off. I think there will be a grassroots push for this similar to what you’ve seen with the Little League World Series.”

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