fuboTV Runs Successful Streaming With Sentry by Tektronix
Working in the hypercompetitive multichannel video programming distributor (MVPD) space as a disruptive, OTT provider, means subscriber retention is critical. Month-to-month contracts, no requirement on hardware rentals, and constantly updated offerings from competitors necessitate the need for high-quality performance and delivery of your feed at all times. To do so, fuboTV relies on Quality of Experience (QoE) monitoring from Tektronix solutions.
Tektronix provides fuboTV with confidence in its QoE through Sentry, a real-time video quality content monitoring solution delivering live and on-demand video quality assurance across cloud and virtual streaming workflows. Sentry simplifies quality monitoring across complex environments by offering visibility into streaming content quality along with in-depth analysis and compliance reporting for OTT/multiscreen services with global scalability.
fuboTV relies on the solution not only for today’s monitoring, but also to ensure it is futureproofing its workflow to remain at the forefront of MVPD technology offerings. The company was the first virtual multichannel video programming distributor (vMVPD) to offer content in UHD and HD range. It was also among the first live streaming services to launch dynamic ad insertion, Cloud DVR, 60FPS picture quality and in-app billing.
“Pushing cutting-edge content to our customers is huge for us,” says Billy Romero, Video Engineering and Operations Manager at fuboTV. “That’s where Tektronix comes into play. As we moved to that 4K HDR10 level of broadcasting we could still use Sentry to evaluate exactly what we’re offering to customers. It’s just so versatile. We’ve actually used it not only to analyze the QoE of our service, but also the CDN performance overall. It’s allowed us to select the encoder that performs best for us leading up to major matches that are critical to our audiences.”
Providing that visibility into content quality, and where problems are occurring, is critical to customer retention. By providing a single view that spans cloud, virtual and on-premise workflows, Sentry simplifies quality assurance compared to alternatives involving multiple monitoring platforms.
“We’ve built APIs for fuboTV to use that allow them to easily monitor quality and quickly react to any issues,” says Charlie Dunn, General Manager of the Tektronix Video business. “This is a swift moving industry and providers need confidence that their content is being delivered correctly regardless of the technology or scale they’re offering. Sentry provides that confidence while also saving troubleshooting time and cost.”