Ooyala Flex Media Platform Aids Metadata, Video Asset Management for Arsenal Football Club
Ooyala is expanding its array of services to longtime client, Arsenal Football Club with its Ooyala Flex Media Platform —Ooyala’s flexible and configurable content supply chain platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors.
“Arsenal is one of the most famous global brands in the world’s most popular sport,” says Jonathan Huberman, CEO, Ooyala. “It was Arsenal’s need to connect with fans around the world, on every device, platform and language — and to do so easily and profitably — that drew the storied football club to our platform, which powers a vast array of clients in the media and sports sectors.”
“Ooyala has been an invaluable partner for years, but the value of our relationship extends far beyond technology,” says Ben Ladkin, Arsenal Media Group. “Ooyala’s forward thinking has helped enable our own innovation, powering new and exciting video experiences to Arsenal fans across the world.”
The UK-based club, a member of the English Premier League, will continue using Ooyala’s Online Video Platform and Digital Video Playout solutions for both live and on-demand video services. With the OoyalaLIVE, live streaming solution, Arsenal achieved more than 500,000 video starts and more than 200,000 unique users for each of its two recent preseason games against Boreham Wood and Lazio.
In recent years, Arsenal has increased its coverage of preseason games, matches and press conferences, expanding its video-support needs and challenges — particularly when delivering video with the right metadata to new platforms. The club added the new Ooyala Flex Media Platform in order to manage its metadata and workflows more effectively and to streamline the process of sharing video from its matches and other content across all platforms – including YouTube, Facebook, and Twitter.
Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, developed the Ooyala Flex Media Platform to connect the entire video content supply chain for broadcasters and content owners, from production to profit. The platform provides central workflows, shared metadata infrastructure, and open APIs to integrate with existing systems and to provide a single source of truth for the content owners.
“In the sports-video universe, fan engagement is all about getting the right videos to the right fans on every device and platform, all at flawless quality and speed. Today’s fans expect nothing less,” adds Huberman. “Arsenal has brilliantly built and burnished its brand, and managing its audience engagement with the right video support is crucial to that ongoing process.”