OoyalaREACH Streamlines OTT Content Delivery on Flex Media Platform
Ooyala is partnering with 24i, the Internet TV app developer for the world’s top media companies, to launch OoyalaREACH, an integrated and highly configurable OTT content preparation and delivery solution. Media owners can leverage OoyalaREACH to create, manage, and deploy premium OTT experiences across multiple platforms seamlessly, expanding the audiences for their content and driving more revenue.
Powered by 24i’s SmartOTT and Backstage solution, which features templated front-end apps and middleware, OoyalaREACH plugs into the Ooyala Flex Media Platform and other Ooyala solutions, so media owners can have a well-connected content supply chain, from start to finish. With complete flexibility in the configuration and branding of the front-end apps, high-quality and unique app experiences can now be created and deployed quickly across a wide array of platforms like iOS, Android, Apple TV, Roku, Smart TVs, and more.
This modular and integrated solution also offers ready access to analytics, advertising, and eCommerce solutions, so media owners can manage, publish, and monetize their OTT experiences easily, with insights into viewing trends.
“Time to market is key in today’s high pressure media world,” says Jonathan Huberman, CEO, Ooyala. “OoyalaREACH, powered by 24i, is a robust yet flexible solution that will shorten the time to market for any media owner keen to launch their content across multiple platforms.”
“We want to enable media owners worldwide to delight their viewers, subscribers, and fans with immersive experiences across all devices,” says Martijn van Horssen, CEO and Co-founder, 24i. “Teaming up with partners like Ooyala is key to our success in delivering on this goal and we’re very excited to partner with Ooyala and to power their complete templated applications OTT Solution, OoyalaREACH.“