CABSAT 2019: Ross Video Dives Deep in High Impact, High Efficiency Production
Ross Video (E2-10) will be participating in the forthcoming CABSAT Conference and Exhibition (Dubai World Trade Center, March 12-14), the MENA region’s primary event for content, media, and broadcast professionals. As part of this year’s show, Ross will be introducing the concept of High Impact, High Efficiency Production. The Ross ecosystem of solutions has always offered great value to the live production industry and the incredible run of product launches in 2018 (including the ground-breaking Ultrix-FR5 routing/AV platform) has amplified Ross Video’s position as the technology partner with the right answers to the challenges of today’s live production environment.
Commenting on the exhibition, Jeff Moore, Ross Video’s Executive Vice President and CMO, appreciates the difficulties faced by content creators. “It’s a challenging time to be in the business and broadcast professionals have to navigate increasingly complex creative, business and technical issues within their organizations. It’s a time when the industry is crying out for a new kind of partnership with vendors based on a much deeper understanding of customer problems and demands. Our message to customers is simple but powerful – Ross can help you deliver High Impact, High Efficiency Production regardless of your size or reach”.
Ross will be demonstrating a variety of solutions for news, sport, and live events at CABSAT, including the flagship Acuity production switcher, the latest generation Carbonite Ultra switcher, XPression graphics suite, Mira replay server, and AirCleaner profanity delay system. New for CABSAT will be the latest V3.4 firmware build for Ultrix – Ross Video’s routing/AV platform – that adds a host of new features. V3.4 will be available to all existing Ultrix customers free of charge towards the end of March 2019.
Finally, Ross is launching a brand-new infrastructure solution at the show. Todd Riggs, Marketing Product Manager for Connectivity at Ross, will be unveiling the new releases and is looking forward to the event. “Ross launched the Ultrix-FR5 at CABSAT 2018 and we’re earning a reputation for making significant announcements at the show. The Middle East is a market that has really benefitted from our emphasis on value and efficiency, and I know our new announcements this year will also help content creators meet the business, creative and technical challenges they face.”