Adder Teams Up With China’s Advanced Communication Equipment to Expand Growth in Asian Market

Adder Technology has partnered with Chinese distributor Advanced Communication Equipment (ACE). The agreement supports Adder’s continued growth in the Asian market.

“Over the years, ACE has built a strong network of customers in China. However, as market demands become more complex and competitive, there is a need to evolve our line of products to offer a complete solution that meets customer requirements,” added Qi LiXin, general manager, Broadcasting business division, ACE. “The Chinese broadcast market is going through a transition from traditional to IP KVM set-ups and the new partnership with Adder will support this market demand. Adder’s range of products are renowned for reliability and output quality – both of which are expected in the broadcast industry.”

ACE will distribute Adder’s full range of innovative solutions including the ADDERLink INFINITY 4000 Series (ALIF4000), which has continued to exceed anticipated success since its launch earlier this year. As the world’s first, dual-head 4K IP KVM matrix over a single fiber, the ALIF4000 is proven to support broadcast professionals as they transition to 4K.

“China is a growth market for Adder and it is the ideal time to expand our presence in the region,” said Loki Ong, VP APAC, Adder. “By working with ACE, we can continue to meet demand for high-performance IP KVM solutions and increase productivity and performance for our customers.”

Since 1982, ACE has been providing system integration services and state-of-the-art products to the broadcast industry in China, Hong Kong, and Macau. With a dedicated technical support team, service department and sales channel covering the whole Chinese market, ACE is ready to support its large customer network of TV stations, radio stations, film and television post-production, movie theaters, cinemas, sports venues, conference centers, cultural tourism, performing arts, education and other fields