GIRRAPHIC Assists General Motors With Augmented Reality for the 2020 Corvette C8 Stingray Resign

In late 2018, GIRRAPHIC was contacted by General Motors and their marketing company, INVNT, to implement augmented reality at GM’s flagship reveal for the redesigned 2020 Corvette C8 Stingray. Global Ops. Director of INVNT Jerry Deeney, strategized with Grant Werle from GIRRAPHIC to design an AR usage case integral at telling the story of GM’s engineers.

It was a team effort creating the appropriate solution. Official Corvette auto-parts were optimized by 3DExcite’s Detroit office. To be imported, animated, textured, and lit within Unreal Engine by GIRRAPHIC’s team. Remaining was precision tracking, on a vehicle cloaked in secrecy, driven onto a 360° turntable. Stype’s latest product, Follower, handled this and accounted for any surprises.