Sparx Technology Drives Digital Sports Betting With Predictive-Gaming Applications

The Sports Video Group is happy to welcome Sparx Technology as a new mobile/integrator sponsor. The company provides advanced consumer-engagement technology for polling, trivia, predictive gaming, sports wagering, and audience data. Sparx has been responsible for conceiving and building more than 100 interactive TV and video projects.

“We’re delighted to join the Sports Video Group’s family and leverage a network of expertise in the sports-video industry,” says Jud Lewis-Mahon, executive producer, Sparx. “We bring industry-leading technology and production experience for audience interactivity on any screen, anytime, and anywhere.”

From video on demand and predictive gaming on live TV to real-time mobile trivia, Sparx clients include ABC/Disney, NBC Sports, Fox Sports, CNN, and ESPN. The Sparx Platform enables broadcasters, streamers, and video producers to engage viewers longer, generate revenue opportunities, and create lean-forward experiences for audiences eager to join in the action on any screen.

Before the end of 2019, the company launched a robust predictive-gaming platform with partner NBCSports Washington. During the NFL preseason, predictive gaming appeared on Washington Redskins broadcasts, inviting the live-viewing audience to predict the outcome of games, drives, and plays, with users gaining points and appearing on live-broadcast leaderboards. Top players won cash prizes for their predictive accuracy. This successful predictive-gaming integration with the regional sports network has been added to NBA broadcasts, with 20 Washington Wizards games featuring predictive gaming throughout the current season.